Besides the marked-up cost of standard distribution, the number of times a firework is transported before reaching your store greatly increases the likelihood for mishandling and damage to occur. Standard distribution importers accept this fact, when thousands of pallets are being swapped between different trucks and warehouses, accidents are bound to happen.
Less shuffling around from warehouse to warehouse greatly decreases the chance for your fireworks to end up damaged by the time you receive them. Less handling means less duds and product misfires for your customers.
When you order wholesale fireworks from a traditional firework wholesaler, they will collect up your requested fireworks from various pallets in their warehouse and assemble them onto a new pallet which then gets shipped off to you. Not so bad sounding, right? Unfortunately, in this case, “the devil is in the details.”